The development of the culinary industry, particularly cafés and restaurants, requires companies to maintain productive human resources in order to remain competitively sustainable. Employee work productivity is influenced by various factors, including the implementation of reward and punishment systems. This study aims to analyze the effect of reward and punishment on employee work productivity at Rumah Loer Kota Tengah Palembang, both partially and simultaneously.

This research employed a quantitative approach using a survey method. The population as well as the sample consisted of all 50 employees of Rumah Loer Palembang, using a saturated sampling technique. Data were collected through questionnaires, observation, and documentation, and were analyzed using SPSS version 26. The analytical techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination.

The results indicate that reward has a positive and significant effect on employee work productivity, with a significance value of 0.000. Punishment also has a positive and significant effect on employee work productivity, with a significance value of 0.004. Simultaneously, reward and punishment have a significant effect on employee work productivity, with a significance value of 0.000. These findings demonstrate that the proper implementation of reward and punishment systems can enhance employee motivation, discipline, and performance. Therefore, the management of Rumah Loer is expected to continuously develop a fair and consistent reward and punishment system in order to improve employee work productivity.

Keywords: reward, punishment, work productivity, employees, Rumah Loer Palembang.