This study aims to examine the influence of the marketing mix (7P) on the purchase decision of People's Rubber in Teluk Kijing Village, Musi Banyuasin Regency. The data used by the author in the study is primary data obtained through the distribution of questionnaires to a number of collectors who have purchased rubber in Teluk Kijing Village. The sampling technique carried out by the saturated sampling technique is a sample determination technique when all members of the population are used as samples. The analysis tool used in this study is a multiple linear regression test using SPSS version 26.
The results of this regression test show that the variables of product, price, promotion, place, people, process and physical evidence have a positive and significant effect on purchase decisions. Meanwhile, through the F test, the marketing mix (7P) simultaneously affects the purchase decision on rubber sales in Teluk Kijing Village

Keywords: Purchase Decision, Marketing Mix (7P).