Perkembangan Kota Palembang sebagai kota kreatif dan multikultural mendorong pertumbuhan sektor pariwisata serta perubahan preferensi masyarakat urban terhadap fasilitas akomodasi. Hotel konvensional kini berkembang menjadi hotel lifestyle yang tidak hanya menyediakan tempat menginap, tetapi juga menawarkan pengalaman, gaya hidup, dan ruang interaksi sosial. Namun, ketersediaan hotel di Palembang yang mengintegrasikan konsep tersebut masih terbatas. Oleh karena itu, perencanaan dan perancangan Hotel Lifestyle di Palembang diharapkan mampu memenuhi kebutuhan tersebut sekaligus mendukung perkembangan ekonomi kreatif daerah.
Pendekatan desain yang digunakan adalah Arsitektur Kontemporer, yang dipilih karena bersifat inovatif, adaptif, dan mampu merespons perkembangan zaman melalui bentuk dinamis, material modern, serta optimalisasi pencahayaan alami. Konsep ini diwujudkan melalui fasad ikonik, tata ruang fleksibel (open-plan), dan penerapan smart hotel system. Fasilitas seperti co-working space, rooftop lounge, pusat kebugaran, serta area komersial produk lokal dirancang untuk mendukung produktivitas dan rekreasi. Perancangan ini diharapkan menjadi landmark baru yang estetis dan fungsional serta memperkuat citra Palembang sebagai kota modern.
Perencanaan Hotel Lifestyle dengan tema Arsitektur Kontemporer juga mendukung pencapaian Sustainable Development Goals (SDGs), terutama SDG 11 (Kota dan Permukiman yang Berkelanjutan), melalui penyediaan kawasan yang aman, nyaman, mudah diakses, serta penerapan efisiensi energi, penggunaan material ramah lingkungan, dan optimalisasi pencahayaan serta ventilasi alami.
Kata Kunci: Hotel Lifestyle, Arsitektur Kontemporer, Gaya Hidup Urban

Palembang's evolution into a creative and multicultural city has spurred tourism growth and shifted urban preferences regarding accommodation. Conventional hotels are transforming into "lifestyle hotels" that offer not merely a place to stay, but also experiences, a lifestyle, and spaces for social interaction. However, the availability of hotels in Palembang that integrate these concepts remains limited. Consequently, the planning and design of a lifestyle hotel in Palembang aims to meet this demand while supporting the region's creative economy.
The project employs a Contemporary Architecture approach, chosen for its innovative and adaptive nature and its ability to respond to modern trends through dynamic forms, modern materials, and optimized natural lighting. This concept is realized through an iconic façade, flexible open-plan layouts, and the implementation of smart hotel systems. Facilities such as co-working spaces, rooftop lounges, fitness centers, and commercial areas showcasing local products are designed to foster both productivity and leisure. The design aims to create a new, aesthetically pleasing, and functional landmark that reinforces Palembang's image as a modern city.
Planning a lifestyle hotel with a contemporary architectural theme also supports the Sustainable Development Goals (SDGs)—specifically SDG 11 (Sustainable Cities and Communities)—by creating a safe, comfortable, and accessible environment, while prioritizing energy efficiency, eco-friendly materials, and optimized natural lighting and ventilation.
Keywords: Lifestyle Hotel, Contemporary Architecture, Urban Lifestyle