The development of a sedentary lifestyle among adolescents in the digital age, such as prolonged sitting and excessive use of gadgets, has the potential to cause postural disorders, one of which is scoliosis. Scoliosis is a spinal disorder more commonly found in adolescent girls. Screening results for students at SMP Negeri 35 Palembang showed that 35.4% of respondents were at risk of scoliosis. This condition highlights the importance of early prevention efforts by increasing awareness of healthy posture.

This design aims to produce an educational, informative, and persuasive social campaign to raise awareness among young women in Palembang City regarding scoliosis prevention through Hatha Yoga as a physical activity that supports spinal health. The method used is Design Thinking which includes the stages of empathize, define, ideate, prototype, and test. Data collection was carried out through observation, questionnaires, interviews, and literature studies which were then processed into creative concepts and campaign media strategies that are appropriate to the characteristics of the target audience.

The resulting design is a social campaign based on Visual Communication Design, conducted through print and digital media, educating the importance of maintaining good posture and implementing Hatha Yoga as a preventive measure for scoliosis. This campaign is expected to increase knowledge, raise awareness, and encourage young women to adopt a more active and healthy lifestyle to prevent scoliosis from an early age.