Bubur Suro is one of the traditional foods closely associated with the local cultural identity of Palembang. However, its existence has become less familiar to the younger generation due to the development of modern food culture and the lack of promotional media capable of introducing Bubur Suro through a visual approach that is relevant to young audiences. This design aims to develop visual communication for the promotion of Bubur Suro in order to introduce and increase the interest of young people aged 17–25 in Bubur Suro as part of the cultural heritage and local identity of Palembang. The design method used is Design Thinking, which consists of five stages: empathize, define, ideate, prototype, and test. Data were collected through observation, interviews, and questionnaires as the basis for determining the design concept and visual strategy. The final design consists of a collage animation video as the main promotional medium, supported by various visual and promotional media, including a clay bowl, wooden spoon, poster, catalog, tester cup, miniature, keychain, T-shirt, and Instagram social media. The design applies a visual approach that combines traditional elements with a modern style, dominated by dark brown and light brown. Through this design, Bubur Suro is expected to become more widely recognized among the younger generation, increase their interest in traditional food, and support the strengthening and preservation of Palembang’s local cultural identity.