Pengaruh Sikap Konsumen dan Minat beli terhadap Keputusan Pembelian di Restoran Youwie Palembang

ABSTRAK

Penelitian ini bertujuan menguji pengaruh sikap konsumen minat beli
terhadap keputusan pembelian Di Restoran Youwie Palembang. Penelitian ini
menggunakan teknik pengambilan sampel non probabilitas dengan metode
purposive sampling dengan sampel sebanyak 100 responden. Penelitian ini
merupakan penelitian kuantitatif. Data dianalisis dibantu dengan program
Statistical Product and Service Solutions, ( SPSS 27 ). Hasil penelitian
menunjukkan bahwa ada pengaruh Positif dan Signifikan aspek minat beli (X2)
terhadap keputusan pembelian (Y). Sikap Konsumen dan Minat Beli secara
simultan terhadap Keputusan Pembelian Di Restoran Youwie Palembang. Nilai
Fhitung sebesar 36.620 Ftabel 2,70 sehingga terdapat dampak variabel antara X1
dan X2 terhadap Y. Dan diperoleh nilai koefisien determinasi atau R Square 0,430
menunjukkan bahwa pengaruh antara sikap konsumen (X1) dan minat beli (X2)
terhadap keputusan pembelian (Y) didukung oleh koefisien determinasi sebesar
43%.

Kata Kunci : Sikap Konsumen, Minat Beli, dan Keputusan Pembelian

ABSTRACT

This research aims to examine the influence of consumer attitudes towards
purchasing decisions on purchasing decisions at the Youwie Restaurant in
Palembang. This research uses a non-probability sampling technique with a
purposive sampling method with a sample of 100 respondents. This research is
quantitative research. Data were analyzed with the help of the Statistical Product
and Service Solutions program (SPSS 27). The research results show that this
means that there is a positive and significant influence on aspects of purchasing
interest (X2) on purchasing decisions (Y). The influence of consumer attitudes and
buying interest on purchasing decisions at the Youwie Restaurant in Palembang, if
seen from the Fcount value of 36,620 Ftable 2.70, means that there is an impact of
variables between X1 and consumer attitudes (X¹) and purchase interest (X2)
towards purchasing decisions (Y) are supported by a coefficient of determination
of 43%.

Keywords: Consumer Attitudes, Purchase Interest, and Purchase Decisions